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# re: How do we mainstream pro-poor tourism? @ Friday, July 06, 2007 10:46 PM

As a tourism development consultant I agree completely that market access is a critical missing link among donor supported tourism interventions. Advances in web hosting, distribution, dynamic packaging and new business models open the door for a variety of new products and relationships. But technology, quality assurance and capacity building programs will not work without sane and capable intermediaries to provide leadership across sectoral boundaries. The gulf among governments, donors and business decision-makers continues to be wide and deep.  

Alvin Rosenbaum

# re: How do we mainstream pro-poor tourism? @ Monday, July 16, 2007 4:32 PM

Tourism is a risky business for donor organisations and governments because a comprehensive understanding of the diversity, mechanics and economics of the industry has been lacking from the existing research, resulting in confusing, ambiguious and incomplete studies.  

Tourism is one of the most competitive, dynamic, volatile, regulated and international industry sectors in today’s world. Tourism professionals have to constantly review the market, legislation and politics and be pro-active to evolving situations.  

The industry is not very transparent and development experts, academics and business advisers do not have the inside knowledge of the travel industry needed. The industry must be better understood before it can be mainstreamed. Researchers must work with key decision makers and strategy planners from within the industry. Similarly, if the sector is to succeed in development programmes, then project implementation and training must come from experts within the industry.  Only then can informed, realistic and practical research be presented to donor organisations and governments -empowering them to seriously consider tourism for development programmes.  

Liz Drake

# re: How do we mainstream pro-poor tourism? @ Sunday, July 29, 2007 10:59 PM

Pro-poor tourism seems to me to be all about applying the lessons of integration by the key proponents. Commentary above includes the need for academics to include market analysis, and tourism professionals to better use and commission research. These are certainly necessary. Missing from this, though, is the need for both these groups to learn from, and integrate, the lessons of development. Academic modelling of pro-poor tourism largely centres on concepts and definitions that are meaningless to the poor in developing countries (and therefore often for development agencies). Market-based approaches by tourism professionals are often unsustainable for similar reasons. Bridging the apparent gap between theory and practice in ways that deliver genuinely sustainable outcomes for poor communities is dependent on local stakeholder ownership and commitment - ie the poor that are the supposed target group. This imparts a development dynamic - one that is highly contextual and largely process-focused. Balancing a pro-poor agenda from donors and private sector actors with the development priorities of poor communities is essential for sustained pro-poor tourism.

Roger Cornforth

# re: How do we mainstream pro-poor tourism? @ Sunday, August 12, 2007 4:09 PM

Understanding market at level level/beneficiaries level is still unclear. What is the actual market for the local beneficiaries?  Benefits from the local produce or direct service charge? There is gap on market price and margin on tourism business. Only responsible private sector can benefit to the poor community. Therefore, to maximize the benefits to the local community, the support agency including government policy should promote the more responsible Tourism entrepreneurs locally

Ekanath Khatiwada

# re: How do we mainstream pro-poor tourism? @ Tuesday, September 11, 2007 11:36 AM

Interesting thoughts and comments on the issue of ProPoor Tourism. However, I am missing that we are not discussing a truly holistic approach for the industry yet! Tourism as a global sector just can't only focus on making more money and commercialise everything into commodities. But has to support that the Millennium Devlopment Goals will be achieved - incorporating all stakeholders! Interestingly, none of the UNWTO ST-EP initiatives, for instance, has a HIV&AIDS prevention component. The lack to combine MDG 1 and 6 is just one but an outstanding example of the entire situation. As poverty is the breeding ground for AIDS and as tourism in also contributing to poverty by displacing people and exploiting them, above all in most of the world's poorest countries's destinations, I am wondering if we should not request the industry and respective governments to finally take on an integrated approach towards sustainable development. There is a lot to be done still!

ECOT - Julia Schonharl

# Community-based and culture-rooted tourism can be really helpful @ Sunday, January 27, 2008 6:17 PM

CAMAT [Chitral Association for Mountain Area Tourism] is UNESCO project that has been working in District Chitral, northern Pakistan for the last 5 years. We have been working through the involvement of local communities, cultural troupes and traditional sports clubs such as Chitral District Polo Association. During implementation of this project, we have come to realise that adding economic incentives to the traditional cultural and sporting events not only save them from being extinct but also gives considerable economic benefits to the musicians that results in protecting the unique cultural heritage of Khow and Kalash communities in Chitral, Northern Pakistan.

Shams Uddin

How do we mainstream pro-poor tourism?

Monday, June 25, 2007 6:23 PM by Jon Mitchell

Mainstreaming pro-poor tourism is a bold aim, and the subject of a recent event, organised by the ODI Tourism Programme on Friday 15 June. For this event, ‘mainstreaming’ had a double-meaning, being about:
  1. Finding new and better ways to assess the current reality and future potential for tourism to benefit the poor in developing countries and
  2. Being able to change reality through influencing the operating practices of the mainstream tourist industry as a sharper force for good.
The composition of the participants, from the tourism sector, other research institutes, NGOs, donors and many other organizations, reflected these twin aims.

As researchers, we provided a platform for some of the most innovative pro-poor tourism research to emerge over the past year. This work has emerged from an informal group of researchers from ODI and a rich assortment of bilateral, multilateral, academic and private research organisations. We kicked off with an up-date on how pro-poor tourism as evolved since its inception in 1999 (as outlined in the ODI Opinion  by Caroline Ashley and Harold Goodwin: ‘Pro poor tourism’ – what’s gone right and what’s gone wrong?). This was followed by a summary of the recent conceptual and empirical advances in our understanding of how tourism affects poor people (the subject of a  new ODI Briefing Paper) and our pioneering efforts to apply pro-poor value chain analysis and economic mapping to understand how poor people participate in tourism in SE Asia and West Africa (the subject of another new ODI Briefing Paper).

As change makers, though, we don’t want to just describe the contemporary reality of poverty in developing countries – our commitment at ODI is to study poverty in order to reduce it. In line with this commitment, some of the most influential members of the private sector and development agencies – progressive people with the financial and organizational clout to make a difference - participated in the discussions. A glimpse of some of the most innovative tourism research specifically aimed at supporting tourism policy makers, offering a relevant empirical base for their decisions, was provided before a panel discussion (audio, summary) about mainstreaming pro-poor tourism, with leading lights from the world of tourism including:
 
 
Key themes to emerge from the day are:
 
For the times they are a’ changing… Tourist attitudes about destination impact in the European source markets are changing fast, and the tourist industry is responding to this change. After a sluggish start a few of years ago, the pace of positive change in the industry is striking. The Federation of Tour Operators (FTO), who sent 13m of the 19m UK package tourists abroad last year, has an active programme to disseminate their sustainable supplier handbook throughout key mainstream destinations, with the aim of enhancing environmental and socio-economic performance. Here, there are two striking developments.
  • First, ‘best practice’ is rapidly spreading through the industry. The FTO is working closely with counterparts in the Netherlands and German to adopt the same approach to industry self-regulation and performance enhancement. Second, the rate of positive change is accelerating. Industry performance that was innovative 18 months ago (for instance, having a specific corporate social responsibility unit and implementing an ‘opt out’ contribution system to finance the Travel Foundation) is now old hat. The systematic monitoring of destination performance looks like being the next trend upon which our industrial vanguard is focusing.
A walk on the wild side…there are signs that as the role of tourism as tool of poverty reduction becomes clearer, and as tourism research itself begins to re-join the development mainstream, some of the more innovative development organisations are prepared to have another look at supporting pro-poor tourist development in poor countries. The World Bank, International Finance Corporation and SNV are at the forefront of this movement, but there are also encouraging signs from the New Zealand's International Aid & Development Agency.

It’s a slow train…
Nerds need to sharpen up. Now that the industry and policy makers are getting interested, there is an urgent need for the research community to have a robust and practical framework and comparative benchmark data to examine tourist destination impact available. Notwithstanding recent positive moves in this direction, the failure of researchers to have done their homework is dramatic. Research is needed that is relevant to mainstream tourist destinations – and its absence may stall the historic window of opportunity in which we now are.
 
When all is said and done…
We are currently in a ‘window of opportunity’. This is the consequence of such disparate factors as changes in tourist attitude; progressive leadership in parts of the mainstream tourist industry; the urgent need for shared growth in developing countries; and, the coalescence of individuals enthused about the prospects for the mainstreaming of pro-poor tourism in the industry, researchers, private sector and some donors. The real prize is to harness the energy from these sources to provide a lasting force for sustainable change.
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